Transforming the way organizations deal with the death of a customer.

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Whitepapers from Forte:

From CRM to DCRM:
A Multi-Generational Approach to Customer Relationships

For years, the nation's credit grantors have executed successful strategies to grow account relationships with consumers around major life events, such as the birth of a child, the purchase of a home or retirement. But new research indicates these same companies may be missing an opportunity when dealing with another of life's major events – the death of a customer.

Learn how leading credit grantors deal with the death of a customer in their organizations, as well as how an emerging approach called deceased customer relationship management (DCRM) is redefining deceased account recovery.


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